Alastair is a successful serial entrepreneur, having started, run, and sold businesses in the direct marketing, advertising, sales promotion, publishing and online media segments. He has experience in a full spectrum of management, consulting, partnership development, sales promotion,sponsor engagement, new business launches, online strategic planning and a full range of major event and public relations coordination roles.
Most notably, Alastair is the founder and President of Taylor Made Advertising, a Toronto-based advertising agency focused on brand development, corporate communications, website design, social media and SEO for companies including: The Toronto Blue Jays, CN Tower and the Metropolitan Toronto Zoo with annual billings of C$10 million.
In addition, in the late 90s, Alastair created the SmartMoves publication, which was an information and marketing magazine and website targeted at new movers, and which was co-marketed with Canada Post across Canada. Canada Post purchased the SmartMoves business from Alastair for six figures.
Alastair now focus his time on motivational speaking and assisting executives with Business Development through his Training and Coaching company – Taylor Made Coaching. And is an active marathon and ultra marathon competitor.
He is a lifelong auto-racing enthusiast, having participated in a variety of amateur and semi-pro racing series for over 30 years, and served for three years as the chief race organizer of the Toronto Indy race.
He was also a passionate part-time professor in marketing and business management with Seneca College, leading their business and entrepreneurial curriculum for over 20 years.